AthElite Performance Visual Identity
"It’s time to get to know your strengths and weaknesses and become a real champion. Ever since I can remember, I’ve been devoted to personal growth, which has inspired me to help others achieve their goals. That’s why I created ATHELITE—to motivate, challenge, and show you that when it finally gets more manageable, you will know that you’ve become stronger."
Danny Donadio, CEO
The mission was to build an identity system that authentically reflected the brand's drive and philosophy. The AthElite Performance visual identity was developed from the ground up, translating the organization's tenacity and energy into a cohesive logo design and comprehensive brand style guide.
Unbreakable Wolf Logo
This logo mark idealizes a wolf, unbreakable. Taking training to new heights of their own volition. This shield/badge becomes an honor to wear for athletes who want to do better and BE better.
Styleguide and Clothes Mockups
A part of the deliverables was to create a brand guideline for online and physical uses. Providing examples of best practices and appropriate logo use.
AthElite Performance Style Guide Mock-up
AthElite Performance Style Guide Sample Page
AthElite Performance Sweat Shirt
Client photos
AthElite Performance Squat Rack
AthElite Performance CEO , Danny Donadio
AthElite Performance Outside Front Door Sign
AthElite Performance Gym Space
AthElite Performance Outdoor Practice
