AthElite Performance Front Cover
AthElite Performance Visual Identity
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Client: Danny & Sydney Donadio
Role: Visual Identity Designer
Department: Executive
Deliverables: Logo Design, Styleguide, Website Concept
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Summary
It’s time to get to know your strengths and weaknesses and become a real champion. Ever since I can remember, I’ve been devoted to personal growth, which has inspired me to help others grow and reach their goals. That’s why I created ATHELITE—to motivate, challenge, and show you that when it finally gets more manageable, you will know that you’ve become stronger. (-Danny Donadio, CEO)
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The mission was to help them create an identity system that represents their drive and philosophy. The AthElite Performance visual identity was designed from the ground up, capturing their tenacity and vigor into a new logo design and brand style guide.
Unbreakable Wolf Logo
This logo mark idealizes a wolf, unbreakable. Taking training to new heights of their own volition. This shield/badge becomes an honor to wear for athletes that want to do better and BE better.
AthElite Performance Logo Design
AthElite Performance Style Guide Mock-up
AthElite Performance Style Guide Sample Page
AthElite Performance Sweat Shirt
Images provided by AthElite Performance
AthElite Performance Squat Rack
AthElite Performance CEO , Danny Donadio
AthElite Performance Outside Front Door Sign
AthElite Performance Gym Space
AthElite Performance Outdoor Practice
