Land & Sea Visual Identity
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Client: Jeremy Shutts
Role: Visual Identity Designer
Department: Executive
Duty: Visual Identity re-design, Styleguide, Packaging, Copywriting
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Summary
Current UV protection products just can’t cut it with the assortment of chemicals and a ‘foundation’ like feel. Human skin deserves better. Land & Sea strives to enter into the fold with high-quality, natural products that are affordable, comfortable to wear, and ethically created.
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My role was to increase traffic and awareness by expanding Land & Sea's visual brand. Work consisted of updating their brand identity, graphic design, typography, and website design concept.
Limitless Logo
“Land & Sea” represents two forces that constantly cycle all throughout our world. The logo is timeless, and limitless, it represents those forces in a loop maintaining its stability.