Nox Lupo Visual Identity
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Client: Adam Archer
Role: Visual Identity Designer
Deliverables: Visual Identity Design, Styleguide
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Summary
Nox Lupo is an up-and-coming Twitch Streamer and Tik-Tok videographer who creates amazing video game shorts and video game content.
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The client, Adam Archer, requested to have a visual identity created for his new venture, that honors his Greek and Romanian background and love for mythology.
The Stoic Wolf Logo
At the heart of NOX LUPO’s identity is a wolf shrouded in mystery. the minimal and distinct design embodies the stature of a beast, stoic-crouched, as if hunting. The color palette symbolizes twilight and night (Nox). The design was created with the proportions found in the Silver Ratio (1:1.414).