Stephludesign

AXS Design Collection

During my two years at AXS, I built a comprehensive design collection spanning both digital and physical media. Working across the design, business development, and branding teams, I contributed to efforts that brought the AXS brand to a global audience. Below are a few of the works that I contributed to that effort.

AXS Slide Deck Template

I spearheaded the development of the AXS Decks and created a template for both internal and external use. I set out to create a solid foundation that we can further evolve, and it has been successful in creating varied slide decks that we show to our partners and prospects. The template itself also has a grid system that makes it versatile, but also keeps it on brand with the design system that has been applied to it.

Below are a few examples of unique treatments that our design team utilized to further display the capabilities of AXS. These samples were created by myself and a fellow designer, Janine Ibrahim.

Product Prototypes

Part of my role involves bridging the gap between our product and sales teams by bringing Figma designs to life as interactive prototypes. Tailored to each partner's or prospect's branding and events, these prototypes serve as a powerful sales tool, demonstrating AXS's full capabilities and giving clients a tangible vision of how their events could live within the AXS ecosystem.

AXS Branding Team

As part of the AXS Branding Team, we regularly collaborated to explore ways to expand and evolve the brand for a global audience, whether that meant developing new creative directions or refreshing existing ones.

We are led by Jenny Suh as our Creative Director, and our team consists of:

Janine Ibrahim - Graphic Designer
Jayme Rosenstock - Graphic Designer
Stephe Lu - Graphic Designer
William Sahiri - Graphic Designer

The AXS Logo treatments

Each team member was assigned specific branding responsibilities, and one of mine was to help align the company around best practices for AXS logo usage, serving as a resource to inform and guide teams on how to apply it correctly and consistently.

Font Explorations

Alongside Janine Ibrahim, we set out to explore new typeface options that could integrate seamlessly into the AXS brand. Each candidate needed to be highly scalable, support multiple languages, and remain versatile enough to work across the full range of AXS products and touchpoints.

Partner Venue Branding

One of my roles was to help develop visuals for areas in our partner venues, such as their Box Office, internal screens, and/or indoor/outdoor marketing.

The creative director and I would communicate with the managers who are in charge of the partner venues, and we would propose renders on how we can add the AXS Brand into their venues. We would then go through a few rounds of reviews and approvals before finalizing and agreeing on what can be used.

Some examples below are from Live! and The Pinnacle